GeoLeads
Helping users get quality leads for less
What would make this tool a must-have for all real estate agents?
GeoLeads is a tool that helps real estate agents find leads by geographic location and develop relationships with people for long-term business . Even though it was the most profitable product REDX offered at the time, its design and functionality had been eclipsed by similar tools offered by Mojo, Vulcan7, and Remine. Our goal was to reinvigorate this product, retain more customers, and appeal to more new users.
Our quality data felt inaccessible to users
First, we conducted user interviews with current and past customers. We found that our users were happy with the quality of the data they received, but were often wasting money on leads they didn’t want - residential vs. commercial properties, DNC numbers, etc.
Then we took the time to conduct some extensive competitive research. Most of our competitors have similar offerings with more functionality and a modern design at a similar price point.
Screenshot of GeoLeads from early 2021
Designing within technical constraints
With that information, I began iterating on new user flows and wireframes that centered around helping users get the leads they actually want. I also had to keep in mind what our development and data teams had already built and what would be the most efficient solution we could create. In the end, we implemented a new boundary tool, an updated UI, and a set of filters to use before spending credits. Offering filters before spending credits cost the company a little more than the older version of GeoLeads did, but it gave the user more options and allowed them to be more specific with what they were looking for.
Better for the users, better for the business
This update to GeoLeads has led REDX back into positive growth. Our users immediately understand how to user this tool, they get what they want out of their credits, and they’re happy with the lead data they receive. We’re able to really compete with other products again, and our customers are able to get the information they need with ease.
